In 2001, the Lib Dems' Matthew Green won the Ludlow seat in Shropshire from the Conservatives. This was a shock to many people, not least the Lib Dems.
But, in 2005, Philip Dunne won the seat back for the Conservatives. Shortly after the 2001 election, Green wrote a booklet on how he won. Asked how he managed to win in 2005, Dunne apparently said, “I read his booklet”. Asked how he would avoid losing next time he said, “I won’t write a booklet”.


Hat tip: Jake, a poster, on

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